DAY 1: MARKETING

Assael, Henry. Consumer Behavior Marketing Action. Boston: Kent Publishing, 1981, p.471 (paper towel perceptual mapping).

"The Deal Maker." U.S. News World Report, February 8, 1998, p.78 (Ralph Lauren).

Koselka, Rita. "How to Print Money." Forbes, December 24, 1990,p.118 (Vlassis).

Kotler, Philip (Northwestern). Marketing Management Analysis, Planning and Control. Englewood Cliffs, N.J.: Prentice - Hall, 1984.

Maxwell, John C., Jr. "Coffee Sales Climb in '89." Advertising Age, April 16, 1990, p.64 (coffee market shares).

Morgensen, Gretchen. "The Trend Is Not Their Friend." Forbes, September 16, 1991, P.118 (brand extensions).

Newton, Derek A. Sales Force Management: Text and Cases. Boston: Irwin, 1990, pp.7-9 (salesman historical periods). Paley, Norton. Manager's Guide to Competitive Marketing Strategies. New York: American Marketing Association, 1989,

pp. 18-19 (Xerox), pp. 46-47 (segmentation selection). Schifrin, Matthew. "Mom's Cooking Was Never Like This."

Forbes, August 19, 1991, pp. 50, 54 (premium dog food sales).

Silbiger, Steven. "Study of the General and Gourmet Coffee Markets." Sponsored by Westway Merkuria, Inc., EnglewoodCliffs, N.J., July 1989.

— , and Mark Parry. "Cafe Blason," Case UVA-M-369, copyright 1990 by the Darden Graduate Business School Foundation, Charlottesville, Virginia.

Willoughby, Jack. "The Last Iceman." Forbes, July 13, 1987, p.196 (vacuum tubes).